Growth Marketing Manager
GISOU WANTS YOU!
ABOUT US:
At Gisou we are on a mission to make the world GLOW! As a rapidly growing scale-up, we're dedicated to crafting iconic beauty products and activations, and building a world-class team to drive our vision and brand forward. We are talent obsessed and deeply believe that the raw skills of our people, and their collective brilliance is what makes us truly extraordinary!
ABOUT THE ROLE:
At Gisou, we’re on a mission to share the Honey Glow with the world. As our Growth Marketing Manager reporting to the Director of Growth Marketing and joining our Paid Media team, you will shape and execute a digital marketing strategy that drives growth across Direct-to-Consumer and retail partners like Sephora and Amazon, while ensuring our efforts remain rooted in brand values and commercial performance.
You’ll be responsible for managing paid media campaigns across Affiliates, Amazon Ads and Paid Social, enhancing media’s role in amplifying earned and owned social content along with building foundations for a global retail media flywheel. With a balance of performance marketing expertise and brand sensitivity, you’ll help us scale sustainably and bring the Gisou story to more people, everywhere.
KEY RESPONSIBILITIES:
Amazon Campaign Management & Media Strategy
- Own end-to-end the launch of Gisou’s Amazon Media strategy, starting with US onsite and offsite paid media to drive both performance and long-term brand equity.
- Oversee Amazon advertising across Sponsored Ads, DSP, and related placements, working closely with the ecommerce and retail teams to drive sales and visibility.
- Monitor and analyze campaign performance, optimise for ROAS, ACoS and new customer acquisition metrics. Test and iterate messaging, audiences and formats to continuously improve efficiency and impact.
Affiliate Relaunch & Integration
- Relaunch the affiliate program with the right platform for scalability and alignment with performance objectives and brand values.
- Develop an integrated way of working across Affiliate, Influencer, PR, and Paid to maximize ROI and efficiency.
Paid Social Planning & Optimisation
- Own end-to-end paid social campaigns with our agency partner.
- Continuously refine strategies (audience, creative, market-specific optimization) to sustain healthy performance indicators across all markets.
- Collaborate closely with internal teams on creative briefings, paid media best practices, coordinated media planning, budgeting & reporting.
Reporting, Testing & Insights
- Build transparent reporting systems that provide full visibility into traffic and revenue sources from paid media channels
- Design and measure campaign experimentation (brand lift, conversion lift studies) and learning agendas to shape both tactics and strategies over time.
- Understand the consumer touchpoint & attribution journey to deliver actionable insights & optimise spend, balance traffic-driving vs performance goals, and inform paid social strategy.
REQUIREMENTS:
- 4+ years’ experience in Digital Paid Media (brand or agency), ideally within beauty, fashion, or consumer lifestyle.
- Experience with affiliate marketing platforms and/or Amazon Ads is a plus.
- Proven success in balancing performance marketing with brand-building.
- Strong analytical mindset, confident with reporting, attribution, and budget allocation.
- Social-first creative thinker, attuned to emerging trends, platforms, and content.
- Collaborative and adaptable, thriving in cross-functional environments.
- Passion for beauty, digital culture, and building global brands.
- Fluent in English (spoken and written).
WHAT WE OFFER
The opportunity to be part of an ambitious, fun and dynamic team, with a pleasant informal and international working atmosphere and regular team activities and drinks. You will be working 4 days a week from our stunning office in the centre of Amsterdam, and have the possibility to work one day from home if you like. Lunch, drinks and snacks in the office are being provided every day.
Our team's wellbeing is super important to us, therefore we offer fitness membership via ClassPass, and mental health support via OpenUp to all our employees. Gisou is a fast growing and disruptive beauty company that offers huge opportunities for personal development and growth.
INTERESTED?
We can't wait to hear from you.
- Department
- Digital
- Locations
- Amsterdam
- Employment Type
- Full Time